Science Communication (HCC25)

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Science Communication (HCC25)

Module Objective

By the end of this module the Clinical Scientist in HSST will be able to analyse and synthesise their understanding of how scientific and technical information and advice is best communicated within the healthcare organisation and more widely for the benefit of patients and the public. They will be expected to apply their knowledge to influence the direction of policy, standards and guidance, and to provide effective, concise and appropriate advice on scientific and technical issues to management, clinical staff, patients and other stakeholders. Additionally the Clinical Scientist in HSST will be expected to identify effective channels of communication and develop networks of contacts to keep abreast of trends in policy, standards and guidance, and to communicate effectively with the aim of influencing the development of these.

By the end of this module the Clinical Scientist in HSST will be able to analyse, synthesise and critically apply their expert knowledge with respect to scientific and technical communication, including:

  • the role of effective communication in influencing policy direction in relation to scientific and technical issues within and outside a healthcare organisation;
  • the wide range of stakeholders involved in influencing policy direction, standards and guidance development;
  • the range of channels of communication available and the appropriate format of communication;
  • how to engage with the media and the wider public to provide effective communication of scientific and technical issues affecting health services.

By the end of this module the Clinical Scientist in HSST will be able to demonstrate a critical understanding of the skills of effective science communication and will:

  • summarise complex information at an appropriate technical level for the intended audience;
  • write effective position papers, business cases, technical and scientific notes, papers and grant applications;
  • influence opinion formers.

By the end of this module the Clinical Scientist in HSST will be expected to evaluate their own response to both normal and complex situations, demonstrating the professional attributes and insights required of a Consultant Clinical Scientist working within the limits of professional competence, referring as appropriate to senior staff, and will:

  • lead and champion innovative proposals for policy, regulation, standards and guidance;
  • proactively engage with the wider scientific and technical community in an area of activity.